Pita Bread for Your Pens and Pencils

Ashtanur by  Ido Mohar

Ashtanur is the Arabic word for “oven bread” and also slang for flat-bread (or pita bread) made in Jerusalem. Israeli industrial designers Ido Mohar and Baruch Mogilevsky added humor to the rolling procedure used to cover and contain local food, transforming it into a pencil case.

Ashtanur by Ido Mohar

Mogilevsky refers to Ashtanur as “a project about a memory from Jerusalem, the city that has its own language.” The pita pocket popjects are made of fine cotton fabric and colorful elastic webbing.

Ashtanur by Ido Mohar

Sadly, the Ashtanur appears to have sold out just a few days ago! Maybe keep a watch on this etsy page in case the unleavened bread rises again.

Ashtanur by Ido Mohar

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