If you think these look too good to be true, you’re right. The pop culture asthma inhalers are part of an elaborate prank by the Yes Labs-schooled advocacy group, Coal Kills Kids, on Peabody Energy, the largest private coal company in the world. The website, Coal Cares, almost looks like it could be Peabody. Check out the brilliance:
The Coal Cares™ Puff-Puff™ line of free novelty-themed inhalers—from “My First Inhaler,” to “Twilight,” to “the Bieber” and beyond—will transform the inhaler into a cool, fun, stylish accessory for asthmatic children of any age. Thanks to Peabody, pulmonarily-challenged youngsters will now be able to tell uncaring bullies to “suck it.”
Predictably, Peabody was not amused. I, however, am highly amused.
And I can’t help claiming a bit of trendspotting here, as I did declare via twitpic that inhalers would be the next canvas in December of 2010. Also, anybody with an Internet already knows that Miley Cyrus likes inhaling. In related news, unfortunately, The Justin Bieber Singing Toothbrush is not a spoof.
[cross-posted over at The Jailbreak with a slightly different picture]