Biomimicmarketing and Fruity Package Design

Biomimicmarketing is the act of using nature to market a product. Nature intuitively fills us with a sense of authenticity, harmony and beauty–precisely the qualities corporations find desirable when flooding us with imagery of their products.

Juice Skins by Naoto Fukasawa

Juice Skins by Naoto Fukasawa

Next Nature is an amazing website dedicated to this–and related–phenomenons of the present and future. Here, they outline the Five Strategies of Biomimicmarketing. One thing  I’ve begun to notice is the alluring pull of nature: the further you get away from it. For instance, if you can have a banana, have a banana. But if you can’t have a banana, perhaps you would grab the thing that simply looks like a banana.

Kiwi Skins by Naoto Fukasawa

Kiwi Skins by Naoto Fukasawa

Look who’s talking: I bought this vinyl toy Labbit made to look like a kiwi.

Vodka Peel by Smirnoff

Vodka Peel by Smirnoff

In America right now, a war is being waged over high-fructose corn syrup. Wikipedia puts it diplomatically:

There are various public relations issues with high-fructose corn syrup, including its labeling as “natural”, its advertising, companies that have moved back to sugar, and a proposed name change to corn sugar.

But appearing above Wikipedia in Google search results for “high fructose corn syrup” is Sweet Surprise, a website with a prominent corn cob logo that attempts to debunk the links between processed corn syrup and obesity…

Peelable Banana Pops by Nestle

Peelable Banana Pops by Nestle

In conclusion: still want a banana? Nestle has one for you (above). And so does Frank Kozik. Here’s one made of fluorescent purple toxic vinyl. Potassium by way of plastic…it’s the future.