Tag: kiwis

I last profiled designer Anton Repponen for his meat ties and anatomy socks. Now, here’s a bit more “biomimicmarketing” in the form of Repponen’s fruity footwear. Check out conceptual kiwi kicks

Biomimic marketing is the act of using nature to market a product. Nature intuitively fills us with a sense of authenticity, harmony and beauty–precisely the qualities corporations find desirable