February is Black History Month, and we can kick off the celebration with some blogfodder courtesy of Lithuanian creative collective, Mother Eleganza.
Chocolate Pictures is Mother Eleganza’s project to pair graphic artists with contemporary chocolatiers and “make fun, irreverent and delicious art you can eat.” It’s edible art!
Chocolate is the perfect raw material for this edible pop art. It’s frivolous, sexy and ubiquitous. We all know chocolate, and have a relationship to it, and its associations with desire and luxury are implicit. It’s super-fun therefore to form it into visual statements that provoke, excite or amuse with their vulgarity or good humour. Then you can eat those statements and feel decadent too! Like a soundbite that you really do bite into!
Mother Eleganza worked with UK-based artist Jody Barton for the Chocolate Pictures shown here. From their Facebook page: “Martin Luther King is MLK. With the addition of an ‘I’ he’s the the colour of beautiful MILK chocolate. RIP MLK.” Indeed.
And why chocolate? Well, why not?
Chocolate – a cult, a medicine, an obsession and reward. A tool of romance and a presence at the feast. Now it’s so fun that chocolate can talk back! And then melt in your mouth. Art you can REALLY enjoy – twice. And there’s a fun problem facing the owner of a chocolate picture – do you eat it – or save it! That’s a good problem to have!
Fun stuff. I love hearing from people in far away places about cool projects they’re doing. Thanks Remis!