Catvertising: The Secret to a Successful Business


Toronto-based agency, John St, made this video that can only be described as PURRfect.

“Nobody wants to see ads anymore. They want cat videos.”

TRUTH. I haven’t worked in an office for a few years, and until this video, I hadn’t felt any desire to do so. But you know how people say the OWS movement doesn’t need a specific ambition because it’s about expressing idealism? Similarly, the John St “Catvertising” video doesn’t have to be real for me to wish it was. And I do.

John St even made a very useful infographic so when cats take over the business world, I’ll know how to adjust my social media and online presence. Check out the video (preferably with your cats nearby).

[Thanks to Ryan Roberts for bringing this to my attention!]