SKWAK Launches SNEAKYMOB Lifestyle Boutiques in China!

SKWAK x Tye Chen's SNEAKYMOB in China

This week my friend, French artist, and fellow Maniac, SKWAK, took one step closer to blurring the distinction between the Maniac World and the Real World. Partnering with Chinese entrepreneur, Tye Chen, SKWAK launched SNEAKYMOB, a pair of lifestyle boutiques in Shanghai and Chengdu.

SKWAK x Tye Chen's SNEAKYMOB in China

Look at the size of that Maniac! This is on a level typically reserved for the giant Companion at Kaws’ flagship OriginalFake store in Tokyo. Nice.

SKWAK x Tye Chen's SNEAKYMOB in China

SKWAK designed a range of graphic and character merchandise including shirts, denim, hats, housewares, textiles, furniture and there’s even colorful SNEAKYMOB wristbands that would pair well on your arm with these AllerMates!

SKWAK x Tye Chen's SNEAKYMOB in China

The details don’t stop in the retail merchandising: check out signature SKWAK faces on the hangers and full Maniac World coverage on the displays. So, so cool. Congrats to SKWAK and Chen! Check out the Sneakymob Facebook page. A full website (designed by SKWAK, ‘natch) is forthcoming.

SKWAK x Tye Chen's SNEAKYMOB in China

SKWAK x Tye Chen's lifestyle boutique in China

SKWAK x Tye Chen's lifestyle boutique in China

SKWAK x Tye Chen's SNEAKYMOB in China