
Once in a while, a story comes along that lends itself to making a glorious gif and a puntastic headline, and this is it: Italian luxury fashion retailer, Luisa Via Roma, curated a collection of one-off canine couture for charity. Since runways aren’t equipped for our four-legged friends (let alone those with two), Germany’s Steiff was called in to supply high-quality plush pugs. The stuffed pug dogs were outfitted (of feel free to call it “customized”) by top fashion designers (including Missoni, Mugler, Valentino and Versace) and then adopted (e.g. publicized) by fashion bloggers.
Now the project is in its final phase: the Pugs are beginning to appear for auction on eBay, and nobody does “fierce and furious” like the fashion crowd. The Valentino Pug, for example, clad in a minimalist studded leash, is already over $1K with a week left. And why not, I guess? All proceeds are being donated to UNICEF’s Arise Project which helps reintegrate street children from Bangladesh into society.

Puck the Pug: coming soon in vinyl
Alas, if fashion’s not your thing (and judging from most San Diego Comic-Cons, it’s not), but you like toys and pug dogs, there’s good news. Coming soon in vinyl: The Puck the Pug art toy. Respect to anyone who leaves the name of the designer in the Comments section below!
Enjoy this pug pictorial. First the pugs, then the bloggers. All photos ᔥ Luisa Via Roma, who, by the way, are no strangers to making toys.

Balmain

Katrantzou

Valentino
There is so much more…

Emilio Pucci

Worth Couture

Versace

Giuseppe Zanotti

Blumarine

Fausto Puglisi

Antonio Marras

David Koma

Manish Arora

Etro

Missoni

Roberto Cavalli

Theyskens Theory

Giambattista Valli

Viktor and Rolf

Mugler

Francesco Scognamiglio

Luisa Via Roma

Vogue

Balmain Pug adopted by 2nd Blog Cafe

Balmain Pug adopted by Bagsnob

Katrantzou Pug adopted by Bryanboy

Katrantzou Pug adopted by Josie Loves

Valentino Pug adopted by Fashion Toast

Emilio Pucci Pug adopted by Sandra's Closet

Versace Pug adopted by Design Scene

Versace Pug adopted by Sebastiano Serafini

Worth Couture Pug adopted by La Carmina

Giuseppe Zanotti Pug adopted by The Blonde Salad

Blumarine Pug adopted by Fashion Squad

Blumarine Pug adopted by Irene's Closet

Fausto Puglisi Pug adopted by Style Scrapbook

Antonio Marras Pug adopted by Rolling Stone

David Koma Pug adopted by POST

Manish Arora Pug adopted by Clash

Manish Arora Pug adopted by Vogue

Etro Pug adopted by Park and Cube

Roberto Cavalli Pug adopted by Fashion Snoops

Theyskens Theory Pug adopted by Les Mads

Giambattista Valli Pug adopted by Small Fry

Giambattista Valli Pug adopted by The Coveted Independent

Victor and Rolf Pug adopted by Style Proofed

Viktor and Rolf Pug adopted by Fashiolista

Mugler Pug adopted by Style Tips

Mugler Pug adopted by Fashion Blog.it

Francesco Scognamiglio Pug adopted by Pace Fashion Training

Luisa Via Roma Pug adopted by LYST