New Era partnered with 90 design school graduates from some of the most prestigious design schools from around Europe for the New Era XC Design Competition. Each student created a unique version of the New Era 59fifty fitted cap, some of the results of which are shown below. Finally an answer to the age-old question of what to wear on your head while customizing that Munny. A collectors’ book with all 90 designs and a “snapshot of the brand’s nine decades in history” is also available.
The dates for the 4 exhibitions of the works are as follow:
London: 4th – 6th November (Dray Walk Gallery, Dray Walk, E1 6QL)
Berlin: 11th -13th November (CircleCulture Gallery, Gipstraße 11, 10119)
Milan: 18th – 21st November (Spazi Originale, Via Savona 55a, 20144)
Barcelona: 25th – 27th November (Angels, C. Dels Angels, 16 08001)
Paris: 2nd – 4th December (Espace Vertbois, 40 rue Etienne Marcel, 75002)