Brand Toys uses data from Millward Brown’s BrandZ study and “online buzz” to create toy-like brand visualizations. Body shapes are generated based upon each brand’s scores in “familiarity” and “potential”. Specific characteristics relate to particular brand attributes. According to their diagram, bigger eyes show “charisma,” and bigger ears are a sign of brand “chatter”.
Unlike what you may have heard on the street about big feet, with Brand Toys, big feet indicate trustworthiness. This interpretation of the big feet mythos can only be a good thing for a brand like Hummer. If they were ranking a brand’s genitals, I think it’s safe to say that the Hummer toy would be a paraplegic. Nice cowboy hat, asshole.
So far, Brand Toys has ranked over 3000 brands across 23 countries. You can even elect to show your brand allegiance by buying a 3D model of the brand visualization. I wonder if Morgan Spurlock has the Mane ‘n Tail Brand Toy? Play around with it here.