editorial Archive

Toy2R’s Comic-Con Fail

The only company whose setup made even less sense than MINDstyle’s presence at Comic-Con was Toy2R‘s sad little metal rack of a shared booth. I’ve seen peoples’ garages
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MINDstyle at Comic-Con

In an interesting move, everyone’s favorite art toy-makers/villains, MINDstyle, has purchased licensing rights to The Bombay Company, that bamboo beacon of 1990s mall culture. As you can see
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Brand Visualization and Toys

Brand Toys uses data from Millward Brown’s BrandZ study and “online buzz” to create toy-like brand visualizations. Body shapes are generated based upon each brand’s scores in “familiarity”
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