Pita Bread for Your Pens and Pencils
Ashtanur is the Arabic word for “oven bread” and also slang for flat-bread (or pita bread) made in Jerusalem. Israeli industrial designers Ido Mohar and Baruch Mogilevsky added humor to the rolling procedure used to cover and contain local food, transforming it into a pencil case.
Mogilevsky refers to Ashtanur as “a project about a memory from Jerusalem, the city that has its own language.” The pita pocket popjects are made of fine cotton fabric and colorful elastic webbing.
Sadly, the Ashtanur appears to have sold out just a few days ago! Maybe keep a watch on this etsy page in case the unleavened bread rises again.
Tags:Baruch Mogilevsky, bread, food art, Ido Mohar, Israel, pens, pita bread, pockets, popjects, product design, words, writers
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One Comment
The ashtanur is available for purchase on etsy.com :
http://www.etsy.com/shop/Abuyoyo
thank you
Ido and Baruch