Friends With You x Mimoco Blind Box USB Drives

Dedicated readers are no doubt aware of my firm stance in opposition of blind box toys. Sit down and take your heart pills, though, because I’m about to surprise you. Recently at Macworld 2011, Mimoco, unveiled the world’s first blind box designer USB drives…and I’m a fan.

Here’s the press release:

Mimoco, makers of the MIMOBOT®line of designer USB flash drives, is welcoming MIMOBOT BLOTz™, a new series that brings the collectability, intrigue, and notable mystery of Blind Box designer toys to the world of personal tech devices. Presented in an assortment of 15 different ‘Wish Come True’ designs from Miami-based, art duo FriendsWithYou, each MIMOBOT USB flash drive unit is offered in 2GB capacity ($14.95 MSRP) and is preloaded with theMimoDesk™ suite of character-themed wallpapers, icons, avatars, and screensavers.

Let’s get into why I like these.

Exhibit A: Style. Friends With You makes me smile. I know I’m a recovering goth and all, but I can’t help thinking that the world really needs a heaping dose of FWY’s “Magic, Luck and Friendship”.

Exhibit B: Value. Blind box vinyl toys, such as Kidrobot’s Dunnys, typically cost $9.95. Blotz, which combines the whimsy of a toy with the functionality of a USB drive cost $14.95. In other words, for $5 more, you get the fluffy stuff like icons and wallpapers, but also highly useful portable storage for 480 songs, 1000 images, 240 minutes of video and 2000 documents.

Exhibit C: Surprise. Oh who am I kidding? I still don’t like surprises. That said, if I were to open, say, Trouble Truffle, I could always load it up with photos and songs and give it to a friend. In fact, Blotz make pretty cool gifts. For those old enough to remember making mix tapes, mixing media on a custom USB drive is not bad at all. Blotz are available for $14.95 here.