There will always be those companies that make an uninspired and senselessly pink product as a way to profit off of breast cancer. This, however, is NOT one of them. Kohlberg, the largest bread manufacturer in Denmark is the proud sponsor of The Danish Cancer Society’s big annual event to fight breast cancer. They tasked Envision with designing a packaging idea for their rye bread buns that would increase both awareness and sales. Partial proceeds from the Rugbrødsboller will be donated to the charity. Gives a new meaning to the phrase “funbags”!