Giant Lite Brite for Signature Sounds

Written on by jeremy

Giant Lite-Brite by Pretty in Plastic

My Favorite FabricatorsTM Pretty in Plastic created this huge Lite Brite installation to engage crowds during a sold-out show by the band Fun. at LA’s House of Blues last night. The gig was part of AOL Music’s original 13-part web series, Signature Sounds, presented by T-Mobile. Sounds like branding-palooza!

Giant Lite-Brite by Pretty in Plastic

But back to the giant Lite Brite! Pretty in Plastic worked against the clock in collaboration with Whale Film. They molded and cast 200 translucent resin Lite Brite pegs for the scaled-up Lite Brite board. I Photoshopped a ruler into the photo below to help illustrate that the pegs measure over six inches long. Pretty in Plastic crafted the pegs in blue, green, clear, orange, purple and pink.

Giant Lite-Brite by Pretty in Plastic

If there’s one thing I learned from watching Tiny Fuppets, it’s that we all sometimes wish we were a bit bigger. However, even these Hans Hemmert platform shoes wouldn’t give you a size advantage against this gigantic Lite Brite installation. And you know what? That’s OK. Just get lost in the colors.

Giant Lite-Brite by Pretty in Plastic

Closeup, the pegs are abstract eye candy. Awesome! Click through for more photos. 

Giant Lite-Brite by Pretty in PlasticGiant Lite-Brite by Pretty in Plastic

Giant Lite-Brite by Pretty in Plastic

Giant Lite-Brite by Pretty in Plastic

Giant Lite-Brite by Pretty in Plastic

 

Posted in 3D, Art, sculpture | 5 Comments

5 Responses

  1. Posted by: avshalom on June 12, 2012 at 10:27 pm

    great. more plastic. that’s what we need

  2. Posted by: Pedro (Twitter: @openlyst) on June 13, 2012 at 10:16 am

    hahahaha cool, but it’s actually not real gadgets, the iMac seems to be made of paper and the iPad is suspicious.. but the execution is well done! :)

  3. Pingback: http://www.jeremyriad.com/blog/beyond-toys/giant-lite-brite-for-signature-sounds/ « Waah bhai!!

  4. Pingback: Desviaciones 10 junio 2012 | El poder de las ideas

  5. Pingback: Chuppi the Light-Up Art Toy by TADO and Mathmos | Jeremyriad