On Monday, we began a conversation about blind box toys, and we started at the source: the toy companies. Kidrobot and MINDstyle both said that their fans enjoy
All this week, ToyCyte has been having a conversation about blind box toys: Are they a marketing strategy or a fun experience? As designer toys travel from toy
During yesterday’s segment, we profiled designer toy companies for our report on blind boxes. Today, it’s all about the end users of blind boxes: the fans. Toy fans
The designer toy scene was born in the mid-late 1990s in Hong Kong (Michael Lau), Japan (Bounty Hunter), the UK (James Jarvis) and the USA (Kaws). A culture
