Color-Based Grocery Shopping

Netherlands-based designer, Marco Ugolini, and photographer, Pedro Motta, went grocery shopping based on color. I absolutely hate grocery stores. Perhaps this exercise in selective shopping makes it somehow more bearable? Ugolini and Motta did not actually buy all of the goods they carted around, but you can purchase 14″ x 14″ limited edition art prints from Ugolini by emailing info [at] jesuismonreve [dot] org. You know what this pair should do next? Head over to Gfk’s massive stockpile of American consumerism and color-code those ugly aisles!