Pussie Toys is the nom de guerre of 21-year old Clara. “By chance,” one of her hand-sewn stuffed animals made its way to Tiempo BBDO.
We loved it. We called and we proposed to start a small collaborative project with the aim to support and publicize the work. For this we made a proposal, creating the first plush “meme” of history. That was eight months ago, after twists and turns, through a summer, various designs, packaging creation, photo shoots and video editing, the collaborative project between Pussie Toys and Tiempo BBDO today sees the light!
If you have no idea what you’re looking at, start here: http://knowyourmeme.com. Click through for more photos and a video about the meme toys.