Filed under So Bad It’s Good: Barcelona-based Pussie Toys was commissioned by Spanish Agency Tiempo BBDO to make a range of plush meme toys.
Pussie Toys is the nom de guerre of 21-year old Clara. “By chance,” one of her hand-sewn stuffed animals made its way to Tiempo BBDO.
We loved it. We called and we proposed to start a small collaborative project with the aim to support and publicize the work. For this we made a proposal, creating the first plush “meme” of history. That was eight months ago, after twists and turns, through a summer, various designs, packaging creation, photo shoots and video editing, the collaborative project between Pussie Toys and Tiempo BBDO today sees the light!