Time has really gotten away from me today, so Pavel Sidorenko‘s recycled world record clocks seemed like a particularly apropo item to post.
Re Vinyl is an upcycling product fashioned from old vinyl records. By altering the functions of used products for new uses, it effectively reduces the disposal of potentially useful materials and the consumption of new raw materials at once. Discreetly crafted on the theme of scenography or animal creatures, the collection comes in a variety of story-telling silhouettes while retaining the grooves and record labels reminiscent of the heydays of acoustic recordings.
While the word “upcycling” echoes in my head like a New Jersey housewife’s nails on a chalkboard, I’ll let it slide since Sidorenko is from Estonia, and I’m just grateful he’s using English on his website. Sidorenko designed each clock to recall the sites and skylines of major cities around the world. He then lasercut the designs into old records, which he sells for ~ $75 USD (including shipping to the US) with a choice of vintage/ornate or minimal clock hands.
If I had a ton of wall space, I’d get clocks to represent each of the faraway people I chat with, email, tweet at or instant message throughout the day. Wouldn’t that be rad? You could even call it “World Record”…my gift to you. (I currently do this with my collection of Vannen Watches, but I have to squint to see what time it is in Moscow, Tokyo, London, etc.)
Anyhow, I think Re Vinyl is pretty cool. If I could change one thing, I’d want the records to match with the cities, but that would make Sidorenko’s job a lot tougher. (Or MAYBE he should make clocks out of CASSETTE TAPES?) Props to Pavel. See if he’s clocked your city below and pick one up HERE.