After you’ve had your portrait made out of pot, what’s next? The answer, for Snoop Dogg, is a smokable songbook. Introducing Rolling Words, a promotion for Snoop Dogg’s Kingsize Slim Rolling Papers created by San Francisco agency, Pereira & O’Dell.
Each page of the book doubles as a rolling paper inscribed in non-toxic ink with Snoop song lyrics. The pages are perforated making them easy to detach and roll. The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp seed paper. The spine of the book is a match-striking surface.
The book is currently allocated only for ‘elite distribution,’ but a limited edition book is being discussed for release online. Attendees of Coachella this year can sample the rolling papers from posters placed at the festival: the rolling papers are tabs you can detach and take. Genius!